For the 11th straight year, Interbrand has named Cheng Shin Rubber Ind. Co., Ltd. d/b/a Maxxis International as one of Taiwan’s top 20 global brands, according to a list released Monday.
Maxxis is one of eight companies on the list which saw double-digit growth in brand value in 2012. Interbrand has assessed the value of the Maxxis brand at US$370 million, 12% more than last year’s estimate. The company moved up one place from its ranking on last year’s list to eighth place. The list was compiled by Interbrand, an international consulting firm, and publishing company Business Next at the request of Taiwan’s Ministry of Economic Affairs.
Maxxis is deeply honored by this recognition, and thanks Interbrand, Business Next and Taiwan’s Ministry of Economic Affairs. Maxxis would also like to express its sincere gratitude to all of its employees, distributors, dealers and other stakeholders, whose work on behalf of the company has made Maxxis a successful brand for consumers around the world.